A new website, a working chatbot, and a partner you can actually reach. Built for a three-generation Champaign County agency that already does the hard part right.
The current site is not a disaster. It has the team photo, the video, the 1947 family story, the carrier line-up and the quote paths. The problem is that the best parts are buried, and the site does not match the trust people already feel in person.
The team, the local history, the carrier wall, Nationwide Express, Safeco Now and the multi-carrier quote path.
Weebly limits, generic copy, no local landing-page structure, weak review visibility and old listings with inconsistent business details.
A fast 18+ page website, a real AI employee, local search cleanup and a simple retainer with one person to call.
Working preview direction, kept clean and local instead of generic agency-template.
This is only a live homepage mockup, not a final locked-in design. We can change the layout, photos, copy, sections, colors and calls to action after you see what feels right.
Team photo and video pulled forward, 1947 legacy made obvious, mobile quote paths treated like primary actions.
Dec page requests, RV/new-vehicle quotes, claims, quote requests and after-hours capture routed to the right place.
Review campaign and citation cleanup can run while the site is being finalized, so momentum does not wait for launch day.
This is not a five-page brochure with a nicer font. Each page has a job: rank, answer, prove trust or route a quote.
Fast load times make the site feel more professional, keep people from bouncing on mobile and support local SEO.
Goal: lightweight pages, compressed images, clean code and fast mobile loading.
Someone needs their dec page. Someone just bought an RV. Someone is asking about a claim. Three different conversations, three different routes to specialized employees who know how to handle each request. It can send push notifications to you or specific team members, based on how you want requests handled.
Collect the customer details and route it to the service inbox.
Capture the intake details and route the quote request to personal lines.
Show carrier-specific claim links plus the option to call Sellman directly.
Answer common questions, collect info and queue the callback while the office is closed.
Sellman Insurance Group
38 Monument Square
Urbana, OH 43078
(937) 653-1360
This exact identity should match across the site, schema, maps, directories and carrier profiles wherever possible.
We sit down for a half-hour 1:1 at your office, walk through what you want and what you do not want, and I bring a working mockup so we can iterate together instead of guessing.
Homepage, service pages, quote paths, local pages and mobile layout.
Forms, analytics, schema, redirects and chatbot routing.
Mobile checks, speed checks, form tests, DNS, Search Console and first post-launch fixes.
Every package is custom to Sellman: custom design, custom page structure, custom copy, custom schema, custom routing and custom launch plan. The prices below are not a template-site menu. They are built around what you actually need.
+ $70/mo maintenance after launch
Best if you only want the website rebuilt first.
+ $399/mo for employee upkeep, hosting, usage, monitoring and updates, discounted from $599/mo
Best if you want to try the AI agent without rebuilding the whole site yet.
+ $469/mo ongoing for website care plus employee upkeep, hosting, usage, monitoring and updates
Best if you want the site and employee working together from day one.
+ $469/mo ongoing for website care plus employee upkeep, hosting, usage, monitoring and updates
Best if you want the launch plus local-search momentum.
The monthly website maintenance is separated from the AI employee cost so the agency can choose the level of ongoing support it wants.
Payment is simple: 50% deposit to start. The second half is not collected until you are 110% satisfied with the finished build.
If you want the website launch to turn into a long-term local ranking push, this is the optional monthly growth layer. Harrigan Creative handles the work and keeps the focus on Google Business Profile visibility, Maps rankings, reviews, local pages and reporting.
Most ranking tools draw a flat circle around the office and call it your market. Your customers don't pick an agency that way. They pick by how far they would drive. We map your true trade area in three drive-time zones, then point the local work at the ring with the most room to grow: outside Champaign County, into Logan County, Clark County and Springfield.
Urbana partner rate. Month-to-month after setup.
This focuses on local search, Google Maps visibility, reputation strength and consistent monthly improvement.
Fix stale business names, wrong addresses and inconsistent listings across Apple Maps, Yahoo, Bing, Yelp, BBB and other relevant directories. Already included if you take Managed Local SEO.
Review link, QR card, SMS/email request copy, follow-up language and a simple tracker so asking for reviews becomes consistent instead of random.
Two educational blogs each month based on a deeper audit of what people in Champaign County are actually searching. They are written to position you as a local authority and can be shared on LinkedIn and Facebook. My in-house PR specialist emails you monthly for content approval before anything goes live.
Coverage wording, chatbot answers and review campaign language should be reviewed before launch.
The employee routes requests and answers general questions from approved content. It does not promise coverage or quotes.
The build improves the foundation. Rankings still depend on competition, reviews, content and ongoing signals.
Domain, site files, content and hosting stay under Sellman’s control.
A custom website, clearer local pages and a 24/7 employee that helps route the right question to the right specialized person.