A new website, a working chatbot, and a partner you can actually reach. Built for a three-generation Champaign County agency that already does the hard part right.
The current site is not a disaster. It has the team photo, the video, the 1947 family story, the carrier line-up and the quote paths. The problem is that the best parts are buried, and the site does not match the trust people already feel in person.
The team, the local history, the carrier wall, Nationwide Express, Safeco Now and the multi-carrier quote path.
Weebly limits, generic copy, no local landing-page structure, weak review visibility and old listings with inconsistent business details.
A fast 18+ page website, a real assistant chatbot, local search cleanup and a simple retainer with one person to call.
Working preview direction, kept clean and local instead of generic agency-template.
Team photo and video pulled forward, 1947 legacy made obvious, mobile quote paths treated like primary actions.
Dec page requests, RV/new-vehicle quotes, claims, quote requests and after-hours capture routed to the right place.
Review campaign and citation cleanup can run while the site is being finalized, so momentum does not wait for launch day.
This is not a five-page brochure with a nicer font. Each page has a job: rank, answer, prove trust or route a quote.
Someone needs their dec page. Someone just bought an RV. Someone is asking about a claim. Three different conversations, three different routes.
Collect the customer details and route it to the service inbox.
Capture the intake details and route the quote request to personal lines.
Show carrier-specific claim links plus the option to call Sellman directly.
Set expectations, collect info and queue the callback for the next business day.
Sellman Insurance Group
38 Monument Square
Urbana, OH 43078
(937) 653-1360
This exact identity should match across the site, schema, maps, directories and carrier profiles wherever possible.
This replaces the absentee hosting line with simple upkeep: hosting, backups, security checks, form monitoring and small site updates.
Staff swaps, photo refreshes, carrier additions and seasonal updates should not sit for years. The base retainer keeps those small changes moving without turning this into a big agency contract.
Team details, hours, carrier list, service areas, compliance boundaries and final pricing.
Homepage, service pages, quote paths, local pages and mobile layout.
Forms, analytics, schema, redirects and chatbot routing.
Mobile checks, speed checks, form tests, DNS, Search Console and first post-launch fixes.
+ $70/mo maintenance
+ $89/mo ongoing
+ $89/mo ongoing
Fix stale business names, wrong addresses and inconsistent listings.
Review link, QR card, SMS/email copy and tracker. Any incentive language gets approved first.
Light monthly posts and GBP upkeep.
One plainspoken insurance guide for search and social reuse.
Light monthly calendar and post creation.
Coverage wording, chatbot answers and review campaign language should be reviewed before launch.
The assistant routes requests and answers general questions from approved content. It does not promise coverage or quotes.
The build improves the foundation. Rankings still depend on competition, reviews, content and ongoing signals.
Domain, site files, content and hosting stay under Sellman’s control.
Website, chatbot, citation cleanup and review campaign setup, with ongoing maintenance and chatbot support at $89/month.